In his talk, Yuval Harari, renowned author of ‘Sapiens,’ argues that the defining trait of Homo sapiens is our belief in fiction. It’s as simple as that.
Storytelling, or fiction, lies at the core of our money-based economic systems, our concepts of nations and states, laws, religions, and even organizations. This fundamental element allows us to function within groups larger than 150, coordinating through shared culture and belief. It’s truly remarkable, yet often overlooked.
When viewed from this perspective, it rings undeniably true. Why do companies invest heavily in branding and advertising? Why do nations have elaborate symbols and rituals, and religions maintain sacred practices? These are all efforts to make fiction as real as possible.
Understanding this concept empowers you to identify the elements, experiences, artifacts, and rituals you want others to associate with your brand. Moreover, it enables you to craft your own narrative, becoming the author of your life story. You can decide which elements define, which enable and which are limiting you rather than allowing external forces to shape your identity.
OnTransformation.lu 